NEOMA's world

Crowdsourcing: what’s the optimum monetary reward for attracting top participants?

How to adjust the size of the reward to boost participation and quality of the suggestions submitted to companies?

Digital or ecological: do you have to choose?

A study has shown how adopting these two transformations in tandem benefits a company’s performance.

Marianna Russo receives the EEX Group Excellence Award

With this award, European Energy Exchange (EEX) distinguish impactful research papers.

Boost your business: play games with your employees!

Offering employees game-like experience on mobile devices is good for employee engagement and turnover.

Coopetition and innovation: managers hold the key to success

Companies need ambidextrous managers who can make the most of pooled resources.

Ana Colovic published in PAR, a five-star listed journal

NEOMA professor's article dedicated to post COVID solutions published in Public Administration Review.

Solving complex problems: 2022 DySES Conference at NEOMA

On 5 to 7 October, 2022, NEOMA Rouen campus welcomed international academics and professionals.

Innovation and development: how to protect your ideas from theft?

The "internal link strategy" to protect yourself from knowledge theft and strengthen your performance. Video

Crowdsourcing : how can you improve the creativity of the crowd ?

Under what conditions can crowdsourcing generate real innovations?

Innovation, the key to competitiveness in business services

Being innovative: the key to long-term competitiveness in Professional Services industry

Environmental innovations challenged by their own uses: the example of bioplastics

Based on what criteria can we be certain that an innovation is environmentally beneficial?

A short decision-making guide on launching a mobile application

Deploy a launch strategy adapted to your company

Forecasting the influence social networks on demand: The Matrix case

Managers must develop new approaches to anticipate demand. Red pill or blue pill?

Digitalisation and new entrants: what is the impact on banks?

Retailers, telephone operators, GAFA: new players are pushing banks to adapt.

Outside-in open innovation and performance: 3 stars paper by Mehdi BAGHERZADEH NIRI

Open Innovation in Businesses: A Project-Level Approach